Marketing is the storytelling that, like waves, spreads the company’s personality outward and generates interest in what it offers. There’s a lot of different writing to get the message out—and I can do it.

This document is an example of how I’d research a topic and then write a three-installment email campaign based on it. This process produced a lot of click-throughs on multiple campaigns.

Here’s an example of the effective “1-2-3” email campaigns I’ve delivered. This particular one generated several booth visits and good sales leads.

Here is an example of press release writing in a house style.

Need to get in-depth on the subject matter? I can give it the clear and logical technical writing treatment. This case study is a good example of promotional technical writing in the house style. And here’s a white paper I wrote in my own tone.



A snip of the white paper.


Mark J. McCabe 10605 Pinewalk Forest Circle, Alpharetta, GA 30022

All site content by Mark McCabe except as specifically attributed.